YUSRA
AI creative · Marketing · Visual storytelling

Worlds
with feeling.

I bring audience-first marketing thinking together with AI-assisted visual storytelling—from clear creative concepts and brand-aligned content to character-led worlds and edited video.

Social & brand contentAI-native storytellingVisual direction + editing
Portrait of YusraStories built frame by frame
01 / How I work

From page
to picture.

My process connects writing, visual development and generated footage into one production workflow. I use the model as part of the filmmaking process, then review each result for story clarity, composition, continuity and pace.

01Story premise
& screenplay
02Episode beats
& scene breakdown
03Shot design
& storyboard
04Character, world
& continuity
05Keyframes,
prompts & motion
06Review, edit
& sound
Original sprint project · JioStar GenAI Media Studio

Zoemarth

Fantasy adventure · “The Unwanted Heir” and “The Other World” · Character-led worldbuilding

A young heir is rejected by his kingdom after failing a magic test. When Zulq turns against him, Tara helps him escape—sending him across worlds to Earth, where Aarav’s family history offers the first clue to who he is. My role covered screenplay development, episode and shot breakdowns, character bibles, visual references, keyframes and generated scene clips.

My roleStory development · Shot planning · Character continuity · Keyframe and prompt development · AI-assisted scene generation · Episode editing
The testExileTara intervenesEscapeEarthA family clue
01 · Character design & continuity

Character bibles and multi-angle sheets establish identity, costume and silhouette before shot generation.

Tara character design reference
Tara · Zorus’s mother
Zorus character design reference
Zorus · the heir
Aarav character design reference
Aarav · Earth connection
Zulq character design reference
Zulq · grandfather and antagonist
02 · Selected generated clips

Two short moments show the visual range and story progression: the floating kingdom, then the family clue that connects the worlds.

Episode 1 · The kingdom in the cloudsGenerated scene clip · establishing the story world
Episode 2 · The family photographGenerated scene clip · a personal clue connects two worlds
03 · Full edited episodes

Three complete episodes bring the story from the kingdom’s rejection to the heir’s journey on Earth. Each poster is taken from its episode; open a player to watch the full cut.

Episode 1 · The Unwanted HeirFull edited episode · 1:42
Episode 2 · The Other WorldFull edited episode · 1:43
Episode 3Full edited episode · 1:02

Production scope
5 screenplays developed through 5 drafts each · 4 character bibles · 28 scene breakdowns · 47-shot breakdown · 55 keyframe prompts · 59 generated scene clips.

My focus
Use the written story as the anchor. Keep character identity, scene logic and camera intent coherent as the project moves from reference to motion.

Selected project · Published on TADKA

Delhi 3200

Speculative Delhi · Location design · World and production design

A gamer from Kanpur is linked a thousand years into the future, into the life of his descendant in Delhi 3200, to stop a machine erasing his family line. My visual development focused on the surface world, where water scarcity, layered infrastructure and everyday survival shape the city.

My roleEnvironment concepts · Future-city visual language · Vehicle exploration · Translating story needs into clear, readable locations
01 · Location & world design
Water distribution district in a dense future city
Water distribution district · scarcity made visible in the streetscape
Future city skyline at dawn
City atmosphere · scale, density and haze
Blue-toned vertical city environment
Vertical district · cool light and compressed urban space
Sunset view across a city arena
City edge · warm light and a larger sense of geography
02 · Vehicle & production design
Multi-view transport design sheet
Transport design · silhouette and functional detail
Vehicle concept lineup
Vehicle explorations · a family of future mobility forms
Visual development selected from the Delhi 3200 project materials.
Selected project · Published on TADKA

Karma Inc.

Afterlife bureaucracy · Fantasy satire · Character and prop development

Neha wakes in a celestial bureaucracy where souls queue for a chance at salvation. I developed the visual language through locations, character continuity, costumes and story props, then brought those elements into the project’s visual development.

My roleCharacter and costume look development · Location concepts · Story-prop design · Reference sheets for continuity · AI image prompting and selection

Four complete Karma Inc. episodes. Episodes 03, 06 and 17 use character concept art; Episode 22 uses a frame captured from the episode at 00:56. The full episode files retain their original review marks.

Episode 03Full episode · original marks retained
Episode 06Full episode · original marks retained
Episode 17Full episode · original marks retained
Episode 22Full episode · original marks retained

A cloud-top headquarters gives surreal scale to familiar office spaces: the arrival hall, open office and Counter 14.

Karma Inc. headquarters rising above clouds
Karma Inc. · headquarters exterior
Grand pastel hall in the afterlife office
Grand hall · celestial scale and warm palette
Pastel afterlife lobby with central fountain
Fountain lobby · arrival space
Pink and blue multi-level office interior
Office interior · vertical circulation and workstations
Counter 14 queue hall and service desk
Counter 14 · service counter and queue hall

Multi-angle references establish faces, silhouettes and costume details for recurring characters and supporting staff.

Bat companion character design sheet
Bat companion · costume and expression study
Counter 14 character turnaround sheet
Counter 14 · character continuity sheet
Gnome character turnaround and facial expressions
Gnome · multi-angle creature design
Neha character continuity sheet
Neha · character continuity sheet
Jugaad character continuity sheet
Jugaad · character continuity sheet
Adrishya character continuity sheet
Adrishya · character continuity sheet
Karma Inc. clerk character continuity sheet
Karma Inc. clerk · uniform and continuity sheet
Executive character in navy and pink costume
Executive · character look
Gold gown character visual development
Gold gown · character look
Supporting character in a pink uniform
Supporting role · pink uniform

A hand-off token, service bell, karma band and retro cassette make the afterlife office feel specific and give its story beats memorable visual anchors.

Token being handed over at a service counter
Token hand-off · counter interaction
Counter bell prop
Counter bell · everyday office prop
Karma band prop
Karma band · story-world wearable
Abbey Road cassette and record sleeve designed as an afterlife prop
Abbey Road · retro music prop concept
Selected visual development: environments, character continuity, wardrobe and story props.
03 / Marketing × AI

Make the
message move.

My marketing experience gives me an audience and brand lens; my AI production work gives me new ways to turn that thinking into visual stories and content.

Marketing experience · Vedgram
I managed social media content, created food videos, and illustrated packaging and branding for a brand centered on natural, healthy and traditional ingredients. The work taught me to keep a brand’s values and audience in focus while making content clear, inviting and visually consistent.

How I combine it with AI
I take that same audience-first approach into AI-assisted creative production: shaping a brief into a visual direction, exploring story-led concepts and social-first video, then reviewing and refining for message clarity, tone and continuity. I can contribute across brand storytelling, campaign ideation, short-form content and emerging AI workflows.

Brand storytellingSocial media contentShort-form videoCreative ideationAI-assisted visual developmentVideo editing
04 / About

Film craft,
curious by design.

I’m Yusra, a GenAI content creator at JioStar GenAI Media Studio. I work across story development, visual design and AI-assisted filmmaking, bringing a film-making point of view to emerging creative platforms. I’m comfortable learning new tools and adapting the workflow to what each story needs.

My background includes an M.A. in Visual Effects and Animation at AJK MCRC, Jamia Millia Islamia, and a B.A. (Hons.) in Sociology from Jamia Millia Islamia.

Google VeoGoogle Nano BananaOpenAI GPT ImageSeedream 5.0Seedance 2.5NukeAfter EffectsPremiere ProMayaSubstance Painter
05 / Say hello

Let’s make
something move.